Ad Nut
Sep 23, 2019

Mastercard makes a scary movie trailer in Indonesia, with Prilly Latuconsina and Raditya Dika

THE WORK: 'Smart way to pay' for Mastercard by McCann Worldgroup, Carat and Weber Shandwick.

THE WORK: 'Smart way to pay' for Mastercard by McCann Worldgroup, Carat and Weber Shandwick.

This is a lot of fun. The 'Smart way to pay' campaign for Mastercard started off with the 'trailer' above. The trailer appeared to be for a horror movie starring two well-loved young Indonesian celebrities, Prilly Latuconsina and Raditya Dika who had already appeared together in a popular horrorcomedy, The Hangout.

However, plot twist The trailer was not actually real, as became clear when the campaign followed it up with a series...

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