Rhandell Rubio
Aug 2, 2011

Leo Burnett launches musical TVC introducing Bundaberg Five white rum

SYDNEY - The Bundaberg Distillery Company has rolled out a campaign for its new white rum, called 'Bundaberg Five', with a 90-second TVC produced by Leo Burnett Sydney.

SYDNEY - The Bundaberg Distillery Company has rolled out a campaign for its new white rum, called 'Bundaberg Five', with a 90-second TVC produced by Leo Burnett Sydney.

The campaign also includes social media elements utilising Facebook, followed by a 60-second TVC, online, print and outdoor media in the coming weeks.

“The TV spot features a young man in a typically boring bar, with tired décor and dull people sucking down bland drinks, explained Bundaberg Rum marketing manager Matt Bruhn.He is about to conform, and order a bland drink, when the barman a magical fellow in a white tux intervenes, and...

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