The fast food chain aims to connect with consumers in a personal way to differentiate itself in the competitive industry.
Credits:
Project Good Things Come Together with KFC
Client KFC Malaysia
Creative agency McCann Erickson, Malaysia
Credits:
Project Good Things Come Together with KFC
Client KFC Malaysia
Creative agency McCann Erickson, Malaysia
Copywriters Lee Szu Hung, Jeremy Chen
Art directors Jules Tan, Bala Chow
Account servicing Ben Chew, Caroline Tan, Frechell Yee, Ie-Tsen Cheng
Planner Abhinav Sharma
Media agency Carat, Malaysia
Media planner Lim Hui Min
Production house Think Tank, Studio DL
Director of photographer Maurice Noone, David Lok
Editor Tiger Tiger, Studio DL
Exposure Television, print, outdoor, cinema, radio, point-of-purchase, events
Art directors Jules Tan, Bala Chow
Account servicing Ben Chew, Caroline Tan, Frechell Yee, Ie-Tsen Cheng
Planner Abhinav Sharma
Media agency Carat, Malaysia
Media planner Lim Hui Min
Production house Think Tank, Studio DL
Director of photographer Maurice Noone, David Lok
Editor Tiger Tiger, Studio DL
Exposure Television, print, outdoor, cinema, radio, point-of-purchase, events
