Ad Nut
Jan 5, 2017

HSBC ad set in NZ features a fleeting Haka

From the UK via New Zealand: 'The secret den', by J Walter Thompson for HSBC.

This ad, set in New Zealand, centres on a child trying to get into a secret clubhouse. Rhythmic knocks don't work. Nor does doing the Haka. Eventually someone has pity on the boy and reveals that "your voice is your password".   

If your ears are as attuned to voices as HSBC's voice-ID technology presumably is, you might figure out that the voiceover at the end is by Kate Winslet.

Ad Nut thanks the ad nuts at Campaign UK, who covered this work first and have some more details including credits.

If you manange to find Ad Nut's treehouse (good luck!), you won't need a secret password to be warmly welcomed. But an offering of tasty nuts would be nice.

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

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