Ad Nut
Feb 11, 2020

How about a not-so-subtle branded music video to go with your groceries?

You will struggle to find a sell as hard as this HappyFresh music video, featuring branded costumes, branded lyrics, and delivery drivers as backup dancers.

You will struggle to find a sell as hard as this HappyFresh music video, featuring branded costumes, branded lyrics, and delivery drivers as backup dancers.

As it becomes harder for traditional marketing to cut through the noise online, brands are increasingly looking at ways to insert themselves organically into content, through sponsorship or product placement. Music videos have become a fertile ground for brands, such as Beats by Dre's many many many product placements in videos for Lady Gaga, Miley Cyrus and more. It is possible for brands to do this in a subtle way that makes viewers, including this squirrel, forget they...

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