'Hold tight': ANZ's strongest work yet for same-sex couples

ANZ has made equality part of its mission, with strong work addressing gender bias and the LGBT community. 

The video above, by TBWA and released in connection with this year's Sydney Gay & Lesbian Mardi Gras, far surpasses the bank's previous efforts, even those bedazzled ATMs.

Simple and powerful, it lets the viewer experience a moment every gay couple can relate to, but one that straight people can scarcely imagine.

The brand was also ready to respond to predictable complaints on social media:

Really quite proud of the dignified way @ANZ_AU dealt with this remark. What a great example to set #HoldTight https://t.co/pgT4FMN4Lj pic.twitter.com/HNBFP8f6jf

— Dan Vo (@DanNouveau) February 10, 2017

 

CREDITS

TBWA\Melbourne:
Executive Creative Director: Paul Reardon
Creative Director: Tara Ford
Creatives: Tim Woolford. Scott Canning
Social Creative: Max Reed
Production:

Head of Broadcast: Margot Ger
Head of Integrated Production: Dave Keating
Content Director: Harrison Webster
Content Producer: Stephanie Leddin
Content Creator / Editor: Jesse Richards
Film Production Company: Revolver/Will O’Rourke
Director: The Glue Society’s Pete Baker
Managing Director/Executive Producer: Michael Ritchie
Executive Producer/Head of Projects: Josh Mullens
Producer: Jasmin Helliar
DOP: Geoffrey Simpson
Edit House: The Glue Society Studios
Editor: Philip Horn
Colourist: Christine Trodd
Online: Lee Sandiford
Music & Sound: Level 2
Composer: Michael Edwards
Wristbands:

Production: Clear Systems’ Tim Boss
GAYTM Production Company: Revolver/Will O’Rourke
Artistic, Design & Project Director: The Glue Society’s Pete Baker & Luke Nuto
Managing Director/EP: Michael Ritchie
EP/Head of Projects: Josh Mullens
Producer: Phoebe Marks
Production Designer: Sam Hobbs
Construction Manager/Art Director: Cameron Stanton
Scenic Artists: Andrea Davies, Alejandro Peque Martinez
Graphic Designer: Robyn Schremmer
Account Service & Planning:

Regional Group Head: Ricci Meldrum
Group Business Director: Claire Tenzer
Project Director: Amelia Van Veenendaal
Project Manager: Todd McLerie
Digital Planner: Paul Arena
TBWA\New Zealand:

Executive Creative Director: Christy Peacock
Creative Director: Karen Maurice O’Leary
Digital production: Farah Iqbal, Marianne Short
Group Business Director: Robyn Budd
Senior Account Management: Maike Blackman
Project Director: Ruby Soole
Head of production: Mark Paisey
Eleven PR:

Managing Director Melbourne: Fee Townshend
Managing Director Auckland: Angelina Farry
Senior Account Director: Louise Cargo
Account Director: Jade Glashoff
Senior Account Manager: Andrew Sanders
Account Manager: Samuel Levi
Senior Account Executive: Samantha Drummond 

Ad Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you. Need more ads? Visit Ad Nut's colleagues: Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East