MANILA - Filipino mobile phone operator Sun Cellular and Neurons/Campaign & Grey have launched a new advertising campaign for the Sun wireless broadband service.
For Sun Cellular, the objective of the 30-second TVC is to improve top-of-mind recall of the brand among consumers.
In the spot, a woman flies into a rage upon seeing an online picture of her husband with a blond woman, who can't be identified in a slowly downloading image.
“In an increasingly wired world, miscommunications can be avoided with a reliable internet connection,” said Jun Ureta, creative director of Neurons/ Campaign & Grey.
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