Racheal Lee
Jun 20, 2011

Evian launches 'Baby inside' campaign

SINGAPORE – Evian has launched the ‘Baby inside’ campaign in Singapore, through Fulford PR.

wide player in 16:9 format. Used on article page for Campaign.

The campaign is an extension of the international ‘Live young’ campaign, a million dollar investment. Asserting its vision of youth as a possible universal value that everyone is invited to share, the ‘Baby inside’ campaign will comprise a brand new television commercial and interactive music video.

It has also further reached out to the public this month, hosting an Evian photo booth, an open competition on Facebook for T-shirt designs, as well as a celebrity charity auction showcase.

Iain Farrell, Southeast Asia zone director for Evian, said, “The theme of youth carries through with the new ‘Baby inside’ campaign and is aimed at extending the 'live young' spirit beyond its borders, reinforcing the message that at Evian, youth is purely a state of mind. Singapore is one of the world’s fastest growing economies and a key market for Evian in Asia – a key consideration in our decision to launch our latest Southeast Asian campaign here."

The stop-motion TVC, meanwhile, is based on the simple principle of children’s flipbooks. Men and women wearing a t-shirt printed with babies, in different poses, appear one by one to the beat of lively music, creating the illusion of the babies dancing.
 

Related Articles

Just Published

10 hours ago

Yext throws it back to the ‘90s

The integrated marketing campaign spotlights outdated search technology with a side of nostalgia.

10 hours ago

Heineken reignites sporting rivalries ahead of Uefa ...

Campaign created by Le Pub, includes activations during the tournament across Europe, with support from brand ambassador and France legend Thierry Henry.

11 hours ago

Is spam-busting AI tech reducing amount of hate ...

Hate removal has spiked, but overall content deletion is down. Is spam-busting AI tech the answer?

2 days ago

Dentsu organic revenue declines 2.4% in 'encouraging...

Organic revenue fell 0.9% in Japan and 3.5% internationally in the first quarter, but overall underlying profit grew 20.8% as margins improved.