Arlene Ang on turning OMD China into a 'no-line' agency

SHANGHAI - Arlene Ang succeeded reclusive OMD China CEO SiewPing Lim earlier this year in February. In this exclusive video interview with Campaign Asia-Pacific, she explains her plans to transform the way OMD operates to be more digital-forward, and why she wants 750 staff to hedge their bets against digital obscurity in the future with some help from venture capitalists.

by Jenny Chan 陳詠欣

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