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Taptica buys Japanese mobile ad firm Adinnovation

xx By Staff Writer

$5.7 million deal aims to expand the global mobile platform’s Asia-Pacific footprint

INTERVIEW: Microsoft's Stephen Kim on digital storytelling

xx By Magz Osborne

Exploring the craft of storytelling, and its evolving role in marketing, Stephen Kim, general manager, global creative solutions at Microsoft, shares how advances in technology are bringing brand stories to life.