The Nestlé product’s team was as surprised as anyone at the HBO show’s season finale. Here’s how brands and their agency partners avoid shocking plot twists involving their products.
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coffee mate
When brands become the villain: Lessons from Coffee Mate's 'White Lotus' collab
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white lotus
Nestlé has fun with Coffee Mate confusion
coffee mate
By
David Brown
The new Canadian campaign from Courage features two Australian mates having coffee, mate.