Ad Nut
May 5, 2020

Snickers tweaks its tagline for the WFH era

BBDO Guerrero instigated a social-media campaign making light of the ways 'you're not [something] when you're home' instead of at the office.

Snickers and BBDO Guerrero have offered up a crisis-appropriate variation on the brand's well-known tagline, 'You’re not you when you’re hungry”. The series of social posts encourages people to stick with WFH by pointing out workplace pet peeves they don't have to worry about right now, under the tagline "You stay you when you #StayHome." 

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