Surekha Ragavan
Apr 8, 2019

Photos: Lynk & Co creates ‘immersive’ race experience in Japan

A fleet of cars were tested on the speedway, with media members following close on a safari-style bus so that they could feel the driving force of the new car.

Chinese-Swedish automotive brand Lynk Co held an event at the Fuji International Speedway race track at the foothills of Mount Fuji in Oyama, Shizuoka to launch their new vehicle model, the 03. Pico was assigned to handle the project after already working on Lynk Co launches in various cities across China in the last two years.

The objective provided by the client was to deliver an impressive launch and press event to show the audience...

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