Chinese-Swedish automotive brand Lynk Co held an event at the Fuji International Speedway race track at the foothills of Mount Fuji in Oyama, Shizuoka to launch their new vehicle model, the 03. Pico was assigned to handle the project after already working on Lynk Co launches in various cities across China in the last two years.
The objective provided by the client was to deliver an impressive launch and press event to show the audience...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events