Staff Reporters
Sep 24, 2019

Move and win roundup: Week of September 23, 2019

Mirum, WarnerMedia Entertainment Networks, DDB Sydney, FCB KL, BBDO China and Malaysia, Wunderman Thompson Thailand, MRM//McCann, Edipresse Media Asia, Chimp&z Inc, Blis and more, in our weekly collection of people moves and account news.

Campaign compiles a new 'Move and win roundup' as each week progresses. 
This edition will cover September 23 through 27, 2019. 
Catch up on past people moves and business wins

The National Crime Prevention Council of Singapore has appointed Ogilvy Singapore as the agency for an integrated campaign to drive greater awareness and public education on scams. Ogilvy will be responsible for a six-month-long campaign involving brand strategy, creative, social, events and out-of-home communications. Ogilvy will also be running the council’s social media channels which will engage content creators. 

Mirum, part of Wunderman Thompson, will partner with Elder Abuse Action Australia (EAAA) to develop and implement a national Elder Abuse Knowledge Hub, following EAAA's selection by the Commonwealth Attorney-General’s Department (AGD). The three-year contract will see Mirum work on the creation of a brand architecture, positioning, an awareness campaign and the hub, which will aim to raise community awareness on the topic and connect people with services.

Ricky Ow has been named president, WarnerMedia Entertainment Networks, distribution and advertising sales, APAC, uniting Turner Asia Pacific and HBO Asia to create a combined powerhouse of leading brands. With the new organisation, Clement Schwebig has been promoted to managing director, WarnerMedia Entertainment Networks, Southeast Asia, Pacific and China. He will be based in Singapore and continue to report to Ow.

DDB Sydney promoted Tara Ford to chief creative officer, making her, according to the company, the first female CCO of a major Australian advertising agency. Ford has worked in London, Amsterdam, Melbourne and Sydney, for agencies including Wieden + Kennedy and TBWA. She joined DDB two years ago. (Campaign Asia-Pacific profiled Ford in February: See "'Everything would be better if we had more women': Tara Ford".)  

Mast-Jägermeister SE appointed BBDO China as lead agency for the Chinese market. The agency will handle all brand communications, as well as digital and social projects, effective immediately.

Hawley & Hazel, owner of the Darlie brand appointed FCB Kuala Lumpur as creative, digital and social-media agency of record for Malaysia, following a pitch.

Wunderman Thompson Thailand has been appointed agency of record for dairy company Foremost’s entire portfolio of products. The agency was awarded the business following a multi-way pitch that concluded in August. Work has already commenced on the account. The win comes as the newly merged agency has officially opened the doors to its rebranded office, at FYI Center in Bangkok. The office houses 400 staff covering more than 100 brands.

MRM//McCann, the customer relationship arm of McCann Group, is launching its LAB13 product innovation studio in Tokyo. It will be the fifth outpost of the rapid prototyping solution, which is already up and running in New York, Detroit, Frankfurt and the UK. The Tokyo studio will be led by Allen Wong, director of innovation and available for use by new and existing clients across McCann Worldgroup and IPG Japan.

BBDO Malaysia appointed Ben Chew, most recently managing director at Isobar Malaysia, as managing director. Prior to that he spent a decade at McCann Malaysia, serving as general manager for three years. He has 25 years of experience and has worked with clients including P&G, Unilever, Johnson and Johnson, Mondelez, MasterCard, OCBC, RHB, KFC, mudah.my and Pepsi.

Edipresse Media Asia, publisher of magazines including Tatler Asia, Generation T, T.Dining, and Home Journal, and lead investor in the leading Asian art and design platform, The Artling, is rebranding as Tatler Asia Group. The publisher has made a round of senior hires to relaunch the brand, print, and digital platforms, including Brendan Monaghan as chief revenue and marketing officer; Joe Zee as global artistic director; Danica Lo as chief content officer; and Qing Shen as managing director, Shangliu Tatler.

UFC appointed Sydney digital creative agency SLIK to develop a new global fan-engagement platform. The agency has also appointed Simon Jarsoz, who worked on the pitch and travelled to Las Vegas, Nevada to secure the business, as executive creative director. Jarsoz has more than 20 years of experienceand spent the last three years as national creative director at Mediacom. He has also worked at JWT, M&C Saatchi, The Monkeys and Saatchi & Saatchi. The platform will be called 'UFC Staredown' and will allow fans to attempt to stare down a fighter "in a face to face psych out". It is set to go live prior to UFC244, which takes place on November 3. 

Creative agency Chimp&z Inc has been named agency of record for Philippine-based online shipping firm My Shopping Box. Chimp&z Inc will be responsible for services; including but not limited to, digital campaigns, social media, website development, media buying and promotions, SEO, SEM, and public relations.

Mobile location data specialist firm Blis has hired Fionn Hyndman to be its new regional managing director for its Asia business. Current Asia MD Richard Andrew will be stepping down in October. Hyndman most recently was regional commercial director at Amplifi, leading the commercial trading and partnerships business for Dentsu Aegis Network across APAC. Before that he ran the commercial side of the Outbrain business in the region as vice president of Amplify.

Related Articles

Just Published

14 hours ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

14 hours ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

14 hours ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

14 hours ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.