Staff Reporters
Jul 13, 2020

Move and win roundup: Week of July 13, 2020

Magnite, Jaywing, Britbox, Sweetshop, Voyages, Zendesk, Doubleverify, Wavemaker, thedocyard, Bidmath, Golin, Inmobi, The Next Practices Group, Brave Bison, Panasonic, DAN Solutions, The Hallway, R/GA, Twitch, PubMatic, Rokt, Open Colleges, R/GA, Thinkerbell, and more to come in our weekly collection of people moves and account news.

Campaign compiles a new 'Move and win roundup' as each week progresses. 
This edition will cover July 13 through 17, 2020. 
Catch up on past people moves and business wins

Magnite, an independent sell-side advertising platform, has made key leadership appointments in Asia, including Yogesh Sehgal as regional manager of Asia. Sehgal held the role of regional manager for Asia at Rubicon Project, prior to its merger with Telaria. He has been with the company for more than six years, including as the publisher lead for Asia. Previously, he was strategic partnerships lead with Times Internet. Juliette Stead will lead the business across Asia Pacific and Japan as Head of JAPAC, with 20 years of experience in media and ad tech and a proven record of driving results in the region. Additionally, James Brown has been named head of International, overseeing EMEA and JAPAC. Rohan Creasey will assume the role of director, Solutions Engineering International, to lead custom client integrations across EMEA and JAPAC.

Jaywing has won the SEO account for online fashion retailer, Princess Polly, in Australia and the United States. The Sydney based agency will be managing the retailer's search engine optimisation, with the aim of facilitating the brands growth in Australia and the US, with further plans to expand globally later in the year.

As BritBox escalates its plans to launch in Australia later this year, joint venture partners BBC Studios and ITV have appointed Moira Hogan as country manager. Tasked with leading the BritBox Australia strategy and team, Moira joins from Network 10, where she was head of content and commercial partnerships for Digital Media.  She has proven experience in launching digital products to market, as well as leading content, product and commercial strategy for leading Australian digital platforms. In addition, Richard Hill has been appointed head of launch marketing and PR, joining BritBox from his position as Digital Strategy Lead for SBS.

Sweetshop has signed director Robert Schwentke to its global roster for commercials and long form branded projects globally. He is studio veteran feature filmmaker with a body of work ranging from thrillers to action comedies and European art house to Hollywood franchise tentpoles. His credits include the Golden Globe Best Comedy nominated Red starring Bruce Willis and Mary-Louise Parker, the Jodie Foster thriller Flightplan, two films in Lionsgate’s The Divergent Series: Insurgent and Allegiant, as well as his most recent project,  the independent film The Captain for which he received the Fipresci prize for directing from the International Federation of Film Critics.

Voyages has appointed BMF as its advertising and creative agency following a competitive pitch. The firm has also chosen Speed as its media planning and buying agency. Voyages is an indigenous tourism organisation which manages tourism and resort facilities in the Northern Territory, Queensland and Western Australia. BMF will develop a new brand platform and integrated communications campaign for Voyages’ main resort in Uluru. The agency will also act as an extension of Voyages’ marketing team, working together on the Voyages’ resorts communications strategy and implementation over the next three years. BMF will also be working closely with Speed, which was appointed in a separate review process.

Zendesk has hired marketing veteran Chad Pearce to its Asia Pacific (APAC) leadership team, following on the recent appointment of Wendy Johnstone as regional Chief Operating Officer and Gari Johnson as senior vice president, Sales, APAC. As vice president of APAC marketing, Pearce will be responsible for developing and executing Zendesk’s regional marketing strategy for APAC’s commercial and enterprise businesses, working closely with the sales team. Most recently the chief marketing officer for Microsoft APAC, Pearce brings over 15 years of integrated marketing experience having also led teams at Salesforce and Fuji Xerox.

DoubleVerify, a software platform for digital media measurement, data and analytics, has announced the expansion of its business into the India market and appointment of digital media veteran, Nachiket Deole, to lead business operations in the region. Deole will be based in the firm's Mumbai office. Deole is charged with setting up DV’s operations in India and driving adoption of its measurement and programmatic solutions across the digital ecosystem. In addition, he will lead efforts to establish relationships with brands and agencies to help them maximise their digital investments.A 15-year digital media veteran, Deole was previously an agency relationship lead at LinkedIn, where he played an instrumental role in developing successful partnerships between LinkedIn and key communications agency partners in India. Prior to LinkedIn, Deole served as the partner for Digital at Mindshare, where he spearheaded the digital business for Mindshare’s West India region. Previously, he held senior leadership roles at IPG’s media agency, Lintas Media Group.

Outdoor lifestyle brand Kathmandu has appointed its first chief customer officer, Eva Barrett.
The appointment sees Barrett returning to Australia after 15 years working in global brand roles for Fosters Group, Philips and most recently, as global head of brand communications and sports marketing for Adidas’ Heartbeat Sports division. Barrett has already announced a partnership with ride-sharing platform Uber, promising same-delivery across the country - the first Australian apparel brand to do so.

Wavemaker has won the integrated media planning and buying business of Epson China’s household printer product line, including traditional and digital media, social, content and search. 

Chris Foster has been named global CEO of The Next Practices Group, after the agency collective announced it has taken a significant equity stake in FosterEquity Services, a company founded by the former APAC advertising executive. (Read more).  

Australian tech company, thedocyard, has selected WPP AUNZ agencies opr, Neo and Hill+Knowlton Strategies to design and execute an international growth marketing campaign. The campaign will focus on a range of brand and customer activation strategies for thedocyard targeting key capital markets including Sydney, Melbourne, London, Hong Kong and Singapore. The remit comprises integrated strategy and branding, earned media relations, content and creative production, media investment management and campaign execution. Work is scheduled to commence immediately on the campaign with strategy led by Dan Young of opr Agency and Daniel Benton of Neo.

Bidmath, a programmatic consultancy, has launched an advertising technology and data consulting hub in Bangkok specialising in Google and Adobe marketing technology in early 2019. The company has been working with global and regional brands such as Cathay Pacific, Honda, Exxon Mobil, Dyson, Rosewood Hotels, Ford Motor, HKBN, Lenovo, American Express, Standard Chartered, AXA among others. Bidmath is a certified solution partner of Adobe, which allows the company to implement, consult, train and manage the entire Adobe Experience Cloud products on behalf of clients. The consultancy aims to expand the partnership with Google whilst establishing the services to deploy data-driven marketing for local and global brands that exist in Thailand.

Golin, the Interpublic Group agency, has launched a pro bono PR partnership with Mind HK and KELY Support Group. Golin will support Mind HK and KELY Support Group with their joint youth mental health initiative Coolminds. Aiming to raise awareness of mental health and to help stop the stigma amongst young people, Coolminds will provide workshops and training programs, including in-school and online presentations for students, parents and educators, as well as resources for those in need. Golin will assist with media relations and creative content, demonstrating how Coolminds can help the younger generation as a mental health resource for not only them, but their parents and teachers.

Inmobi, a marketing technology company, has appointed Jayesh Ullattil as vice president and general manager for India. (Read more).  

VMLY&R Thailand appointed as its CEO Yupin Muntzing, previously CEO of McCann Worldgroup in the same market. (Read more)

Panasonic has appointed Brave Bison as its social content partner for the launch of 'Sports Changemakers' global campaign. The agency will lead creative execution on a series of videos across multiple platforms in four key markets: the US, Europe, China and Japan. In 2019, Panasonic invited university students from these markets to participate in its ‘Going beyond barriers’ Sports Changemakers competition. The students were asked to select and identify barriers that exist in sports today, and present an idea in which technology could knock down said barriers. Brave Bison will work with one winning team from each key market to help tell their stories, including their upcoming journey to the Games in 2021, where they will present their final idea to a panel of advisers. In addition to producing the brand assets, Brave Bison will bring on board four creators (one per market) who will each tell their local changemaker story.

UM China announced it won the 2020 media planning and buying business of electric-vehicle maker AIMA following a pitch. The scope includes traditional and digital media. The client said UM China stood out thanks to in-depth audience insights, data-driven strategic thinking and a futureproof strategic approach.

Preeti Kumar has been promoted to global client development officer at Dentsu Aegis Network, Solutions, responsible for partnering with DAN's Lines of Business to design bespoke solutions for key clients. Based in Singapore, she will report into Yusuke Kasahara, CEO, Solutions APAC and Ray Konishi, global integrated client president, Shiseido. Kumar. For the past two years, Kumar has served as managing director and client president at iProspect. DAN Solutions brings together specialists across CRM/Loyalty, Creative and Media & Performance, to rapidly form teams to  address clients key business challenges.

The Hallway appointed Lyndell Sawyer as its first head of media. She joins from McCann WorldGroup where she was national head of media for more than four years. Prior to that she was at independent Paykel Media and she has also worked at ZenithOptimedia and News Corp. The Hallway, which has offices in Sydney and Melbourne, was recently appointed to manage media strategy and channel planning for Kayo Sport and Binge.

R/GA launched its Adaptive Ecommerce solution in Australia, with plans to expand it across APAC by the fourth quarter. The offering aims to help brands create a unique ecommerce approach by capitalizing on the changing technology behaviors of consumers. The agency refers to the offering as a lean, modular approach that focuses on immediate opportunities with the flexibility to adapt to new technologies and behaviors as they arise.

Tara Crosby is Twitch's new sales director of Southeast Asia. Her hire is part of the live streaming platform's plans to grow the local Twitch community and improve the service for all content creators, media partners, agencies, advertisers, publishers, and developers. At Twitch, Crosby will oversee the sales team based in Singapore, while representing the company to brands and agencies. She comes to Twitch with 15 years of experience leading advertising sales teams in Australia, UK, Japan and Singapore. Previously, Crosby was the managing director at UK programmatic platform Crimtan where she held responsibility for four offices across the JAPAC region, with sales, trading, client servicing and creative functions under her remit.

Adtech firm PubMatic has made three top-level appointments in Asia-Pacific. The company promoted Sudipto Das to the position of VP of advertising solutions for APAC, and he will relocate from Delhi, India to Singapore, when travel restrictions lift. Das was formerly regional director for South Asia and SEA. He will continue to focus on relationships with agency holding groups and assist in the implementation of new deals that aim to increase control and provide better insight into programmatic ad campaigns. The company also said Amit Yadav, previously director of advertiser solutions for South Asia, has been promoted to country manager for South Asia. Yadav has been with PubMatic since 2016, and has worked with agency holding groups, DSPs, and publishers in the Indian market. In addition, Singapore-based Marcus Pousette, who previously ran GCK (Greater China and Korea) and publisher sales for SEA, will now take full responsibility for the SEA region as country manager, Southeast Asia and GCK. Pousette joined PubMatic in Europe five years ago. 

Rokt, a provider of e-commerce marketing technology, has appointed Katie May and Phit Lian Chong to its board of directors. Founder of kidspot.com.au and previous CEO of ShippingEasy.com, May is an ecommerce veteran, having built both businesses from the ground up into multi-million dollar entities. She has expertise in SaaS, B2B and B2C, and a long career in marketing, including CMO of seek.com.au. Chong, former CEO of Jetstar Asia, was president and chief executive officer at The Singapore Mint, CEO of Orange Star Group (Jetstar Asia/ValuAir) CEO and board member of Singbridge Corporate. as well as additional board and corporate advisory roles across Asia. 

Open Colleges, a provider of online learning solutions, has appointed The Monkeys, part of Accenture Interactive, as its lead creative agency. The firm has partnered with The Monkeys to reinvigorate its legacy brand. The agency’s first piece of work, brand campaign ‘Everything Could Happen’, launches this week and celebrates Open Colleges’ 125 years in education. Released across television, radio and digital channels, the Open Colleges ‘Everything Could Happen’ campaign can be viewed here

Rob Campbell, well known in this region from his time at Wieden+Kennedy Shanghai, has left his role as R/GA's EMEA executive strategy director as part of a restructure and dismantling of the network's regional leadership team in recent months. (Read more)

Ben Shepherd will be the general manager of media for Thinkerbell, after leaving CHE Proximity last week. Prior to his time at CHE Proximity, he was director of PwC’s CMO Advisory for two years and previously head of strategy and innovation at OMD.

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