Developed by Euro RSCG Hong Kong, the campaign features famous Chinese hurdler Liu Xiang, with media handled by Carat.
Ads covering the whole body of eight buses rolled out in mid-March, to be followed by Emperor Plus and T-shaped bus advertising in April.
The OOH campaign also covers almost 300 bus shelters adjacent to supermarkets and residential areas in Hong Kong, while the products have been placed on prime shelf space in over 100 retail and convenience stores.
Print ads will also launch in newspapers and magazines, while Octagon has been tasked to handle an upcoming PR event.
