Wunderman taps Oracle marketer for exec VP post

Singapore Direct Marketing Association chairman Lisa Watson is to depart Oracle to take up an executive VP role at Wunderman. Watson, who oversaw business development in the CRM area as a senior director at Oracle, returns to the network after spending five years at DY&R in the mid-90s.

by | 06/30/2005

Wunderman CEO Chris Jaques said Watson's arrival will help drive the network into a leadership position in the industry. "Lisa will work with me directly, driving many of our regional clients and strategic initiatives across the region," said Jaques.

Prior to joining Oracle in 2003, Watson founded Ibis Intelligence Services, providing clients with data, intelligence and marketing strategies. She was also MD of Leo Burnett Cartwright Williams Direct, and has also spent time at Ogilvy & Mather Direct in Hong Kong and US.