The consultancy’s clients include Anheuser-Busch, Herborist Cosmetics, Johnson & Johnson, Kraft, Motorola, Pfizer and Wrigley China. Zdology’s unaudited revenues for the year ended 31 December 2007 were Rmb 6.2million, with gross assets at the same date of Rmb 5.6million.
WPP takes majority stake in Chinese shopper research agency
GUANGZHOU - WPP company Research International has agreed to acquire a majority stake in Zdology, a Chinese shopper research specialist based in Guangzhou.