WPP takes majority stake in Chinese shopper research agency

GUANGZHOU - WPP company Research International has agreed to acquire a majority stake in Zdology, a Chinese shopper research specialist based in Guangzhou.

The consultancy’s clients include Anheuser-Busch, Herborist Cosmetics, Johnson & Johnson, Kraft, Motorola, Pfizer and Wrigley China. Zdology’s unaudited revenues for the year ended 31 December 2007 were Rmb 6.2million, with gross assets at the same date of Rmb 5.6million.