The satellite was set up last year to service Nokia, whose China operations are headquartered in Beijing, following W&K’s win of the global creative account.
All Beijing staff, including recently appointed Nokia account head Christian Wolfe, have already been transferred. “It didn’t make sense, in terms of cost efficiency, for W&K to have a Beijing office just for Nokia,” said a source.
All Beijing staff, including recently appointed Nokia account head Christian Wolfe, have already been transferred. “It didn’t make sense, in terms of cost efficiency, for W&K to have a Beijing office just for Nokia,” said a source.
The global creative account for telecoms giant Nokia is run out of London and fed with ideas from China, New York and New Delhi.
