Robert Sawatzky
Oct 11, 2018

Why MediaMath’s open-letter warning to media suppliers is significant

Programmatic platform’s vow to kick out players who game auctions is a rare attempt at industry self-regulation.

Watch an Olympic diver. She walks onto the platform and exhales. She raises her arms, looks up and concentrates. You see the focus as she mentally prepares in her mind what she needs to do and how to execute the dive. Then, she jumps, followed by a splash and applause.

Now imagine if the next diver took the platform but hesitated, then she was suddenly pushed off the platform by the referee. The splash would...

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