Weber Shandwick China strengthens hold on Nike

SHANGHAI - Nike has strengthened its relationship with Weber Shandwick China, handing the PR agency a retainer for its Nike Pro line.

The move is expected to see Weber Shandwick, which has worked on the Nike Pro account on a project basis since the middle of last year, tighten its grip on Nike China’s other businesses, including the sports brand’s basketball, football, women’s sports and sports culture lines.

Nike China previously worked with a number of local shops. 

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