WEB BRIEFINGS: Search listings generate better brand recall

<p>Listings are more effective than banner ads and buttons at creating </p><p>brands, according to a study by the NDP Group. </p><p><BR><BR> </p><p>Search listings out-performed banners and buttons by three to one, the </p><p>study found. It added that 55 per cent of online purchases were made on </p><p>websites found through listings, while nine per cent were made through </p><p>banner ads. </p><p><BR><BR> </p>

by | 03/02/2001