Job recruitment portal CareerTimes.com.hk has launched a new
advertising campaign and boosted content on its website.
The site has extended the number of categories, added a new personalised
resume service, government sector and detailed salary index spanning 22
sectors. The website also includes a daily IT news section, leveraging
the resources of its parent company, the Hong Kong Economic Times
Group.
The company said the print version of Career Times had also expanded its
distribution channels to include property developers, the MTR and KCRC,
with a weekly circulation of 600,000 copies.
The site's new campaign, designed by J. Walter Thomson, comes under the
theme "A promising career - a promising life", and is to be featured
through multiple channels, including the MTR, public buses, TV and
print.
