Although the client could not be contacted by Media’s presstime, agencies involved in the process confirmed that individual projects both for strategic branding and tactical work will be handled on a project basis.
Watson's takes project tack in Hong Kong
HONG KONG - Watson's Stores, which recently awarded its regional nine-market creative business to Ogilvy & Mather has made a decision it will oversee Hong Kong's local account on a project-by-project basis, following a multi-agency pitch.
