A review of the US$300 million global Wall’s business in January saw Lowe awarded Wall’s ‘impulse’ products, such as Magnum, while ‘take-home’ brands, such as Viennetta and Carte D’Or went to DDB.
However, a rethink will see the IPG network inherit the entire Wall’s business in Asia, with the exception of the Philippines, where DDB will be retained. Lowe Indonesia has been chosen as a regional hub for the Wall’s account.
A DDB spokesperson said the agency was still in discussions with the client, and continues to work on Unilever ice cream business in multiple markets in Asia. Unilever declined to comment.
Wall's consolidates creative with Lowe
ASIA-PACIFIC - Lowe Worldwide is expected to emerge the victor in a tug-of-war with DDB for Unilever's Wall's ice cream business in Asia-Pacific, excluding the Philippines.
