Vodafone to end endorsement relationship with David Beckham

Vodafone has ended its three-year relationship with its advertising frontman David Beckham and is not planning to replace him. A spokesman for the company confirmed that it is not renewing its contract with the footballer, and said that Vodafone Live!'s future marketing will probably be "less personality driven from a global perspective". For full story please see: http://www.brandrepublic.com/home/article/487851/vodafone-end-endorsement-relationship-david-beckham/