Titled the 'Love Revolution' campaign, the push sees Pfizer partnering with doctors and clinics in Singapore through brochures, posters and educational materials.
"When ED was first noted it was limited to being a medical disease," explained Dr. Vicknesh Welluppillai, product physician for Pfizer Malaysia and Singapore. "Now it has gone beyond just a disease and includes psychological and social aspects."
"When ED was first noted it was limited to being a medical disease," explained Dr. Vicknesh Welluppillai, product physician for Pfizer Malaysia and Singapore. "Now it has gone beyond just a disease and includes psychological and social aspects."
The campaign also includes adverts in the Singapore Medical Journal, with Wellupillai noting that the medical community also needs educating about ED. However, the primary focus will be to foster greater frankness among couples, many of whom are still reluctant to discuss the condition. "ED is still regarded as a condition that carries some amount of stigma," he said.
With this in mind, the campaign materials include an erectile function self-assessment test, along with information on the real causes behind the condition, and the measures available.