The snack brand distributor had previously managed some of its media buying in-house and with Trapper, but was looking to streamline its businesses and media buying for its products.
Andreas Vogiatzakis, OMD Malaysia's MD, commented: "This win exemplifies good strategy on our part in helping URC build their brands further in a competitive environment."
Local shop, The Admine, was awarded the creative business for URC, displacing incumbent Milk+Co, the agency formerly known as DDB International.
