Although the shift of the chipmaker’s global media account out of Universal into OMD will mean a loss of an estimated US$60 million in billings to the Asia-Pacific operation, “there is no talk of redundancies yet”, said Cressall.
“We had a plan in place for the possibility that Intel would move, and the handover process should not present us with staff issues.”
Revenue lost from the Intel departure has already been covered in some markets, Cressall added.
In Australia, the country he left to fill the regional post earlier this year, Universal has won two significant accounts since the Intel move, including the Football Federation of Australia.
