Fluid Design & Marketing created the website as well as a data entry backend system to store all entries in a traffic analysis system, to review daily visits and determine how contestants discovered the site, said Chris Wright, the agency's marketing manager.
To raise site awareness, the drive included a print component as well as models dressed in American themed costumes such as a Las Vegas showgirl and a native American chieftain handing out forms about the competition in the financial district. The site is an extension of United's latest 'It's time to fly' campaign using Submedia's new motion picture tunnel advertising on the Hong Kong MTR system (Media, April 23).