David Blecken
Apr 10, 2017

Twitter hopes to win over 30-somethings in Japan

After nearly 10 years and considerable success in Japan, Twitter has decided it’s time to launch its first branding campaign for the market. Why?

Nick Watanabe

Twitter has been active in Japan since 2008. While critics were initially sceptical of its chances, it has seen Japan grow to be its second biggest market outside the US in revenue terms. Last August, Twitter reported that its Japanese operation had overtaken the UK, generating 10 percent of global revenue in the second quarter. Sales totaled US$61.2 million.

As user growth flattens out in a number of markets, Twitter claims Japan is...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
or call+852 2122 5227


Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Live coverage of Campaign360
1 hour ago

Live coverage of Campaign360

Observations, takeaways and video coverage of today's conference in Singapore discussing the business of media.

Sarawak Convention Bureau kicks off global campaign tour
2 hours ago

Sarawak Convention Bureau kicks off global campaign ...

The East Malaysian state is making waves in Europe.

Surekha Ragavan joins CEI Asia
2 hours ago

Surekha Ragavan joins CEI Asia

She will spearhead the voice and direction of CEI Asia following its recent integration with the global Campaign network.

Finnish VR expertise on display at Slush Tokyo
4 hours ago

Finnish VR expertise on display at Slush Tokyo

These VR glasses will let you see the past, present, and future of Helsinki's landscapes.