HONG KONG ZenithOpti-media has named Malaysia-based chief operating officer Matt Turl regional client services director, to be based in Hong Kong.
Turl, who will report to Zenith Asia-Pacific CEO Philip Talbot, will handle the network's key regional clients, including LVMH. He will also take a leadership role across the agency's Analytics business and Scoop, Zenith's PR measurement company, which will continue to be run by Szlvi Jager. "We need to progress the level of our service offering across the board; we have to go one step further in business understanding and solutions,"said Turl.
Prior to joining Zenith Malaysia, Turl was partner at Zenith Australia.
In a separate move, Vikram Bansal, former MindShare Singapore executive director, has been named GM of Zenith's Singapore office.
He will report to Singapore CEO Harpreet Kaintel.
