The business is currently handled by the company, along with creative duties, which will remain in-house.
According to industry sources, OMD, MindShare and a local media agency pitched for the brief. The first round of presentations were completed at press-time, with agencies presenting their ideas for a campaign launch in the mainland, where the brand has branch outlets in Shanghai and Shenzhen.
According to industry sources, OMD, MindShare and a local media agency pitched for the brief. The first round of presentations were completed at press-time, with agencies presenting their ideas for a campaign launch in the mainland, where the brand has branch outlets in Shanghai and Shenzhen.
The decision to hire a media agency comes as profits have slipped due to a price war launched by rivals. Listed on Hong Kong's Growth Enterprise Index, the firm reported a net loss of about HK$17 million (US$2.2 million) for the first half to September 2005, compared with a profit of $25.4 million the year before.
Competition is expected to intensify as rival Modern Beauty plans an IPO to fund further expansion.
