TOP TEN TV RECALL
<p>HONG KONG
</p><p>1) McDONALD'S: client, McDonald's; agency, DDB.
</p><p>2) WELLCOME: client, Wellcome, agency, McCann Erickson.
</p><p>3) YAKULT: client, Yakult; agency: DY&R.
</p><p>4) HUTCHISON (Mobile Phone Network): client, Hutchison; agency, O&M.
</p><p>5) VITASOY (Getting into conversation): client, Vitasoy; agency:
</p><p>Saatchis.
</p><p>6) COCA-COLA: client, Coca-Cola; agency, D'Arcy.
</p><p>7) VITASOY ( Dumb - Basketball): client, Vitasoy; agency: Saatchis.
</p><p>7) PARK N' SHOP: client, Park N' Shop; agency: DDB.
</p><p>9) CTI IDD (Superman): client, CTI, agency, Grey.
</p><p>10) VITASOY (Crying): client, Vitasoy; agency, Saatchis.
</p><p>10) MAX FACTOR SKII: client, Max Factor; agency, Leo Burnett.
</p><p>Data on TV ads scoring the highest recall among consumers polled was
</p><p>collected by MARKET BEHAVIOUR (Hong Kong) LTD, on behalf of MEDIA.
</p><p>(July 24 - August 4, 2000).
</p><p><BR><BR>
</p>
by
|
08/18/2000
HONG KONG
1) McDONALD'S: client, McDonald's; agency, DDB.
2) WELLCOME: client, Wellcome, agency, McCann Erickson.
3) YAKULT: client, Yakult; agency: DY&R.
4) HUTCHISON (Mobile Phone Network): client, Hutchison; agency, O&M.
5) VITASOY (Getting into conversation): client, Vitasoy; agency:
Saatchis.
6) COCA-COLA: client, Coca-Cola; agency, D'Arcy.
7) VITASOY ( Dumb - Basketball): client, Vitasoy; agency: Saatchis.
7) PARK N' SHOP: client, Park N' Shop; agency: DDB.
9) CTI IDD (Superman): client, CTI, agency, Grey.
10) VITASOY (Crying): client, Vitasoy; agency, Saatchis.
10) MAX FACTOR SKII: client, Max Factor; agency, Leo Burnett.
Data on TV ads scoring the highest recall among consumers polled was
collected by MARKET BEHAVIOUR (Hong Kong) LTD, on behalf of MEDIA.
(July 24 - August 4, 2000).
