Byravee Iyer
Nov 29, 2013

Tigerair retains Happy Marketer for Google Analytics strategy

SINGAPORE - Low cost carrier Tigerair extended its partnership with Singapore-based web analytics company Happy Marketer for Google Analytics to track and optimise the airline's online efforts in 12 markets across Asia for a two year period.

Tigerair is focusing on Big Data and Analytics

With a recent brand revamp, Tigerair has put a major emphasis on big data and analytics for driving business decisions. The airline first worked with Happy Marketer in 2012 to integrate web analytics into its digital marketing mix.

The rebranding, announced in August and live on the company's site today, includes a new name, logo and livery. The signature leaping tiger jumps out of the limelight to make way for a more contemporary...

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