Byravee Iyer
Nov 29, 2013

Tigerair retains Happy Marketer for Google Analytics strategy

SINGAPORE - Low cost carrier Tigerair extended its partnership with Singapore-based web analytics company Happy Marketer for Google Analytics to track and optimise the airline's online efforts in 12 markets across Asia for a two year period.

Tigerair is focusing on Big Data and Analytics

With a recent brand revamp, Tigerair has put a major emphasis on big data and analytics for driving business decisions. The airline first worked with Happy Marketer in 2012 to integrate web analytics into its digital marketing mix.

The rebranding, announced in August and live on the company's site today, includes a new name, logo and livery. The signature leaping tiger jumps out of the limelight to make way for a more contemporary...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
or call+852 3175 1913


Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Mumbrella to cease Asia operations
42 minutes ago

Mumbrella to cease Asia operations

Mumbrella publisher Tim Burrowes announced the closure in a lengthy and honest letter just published.

Mastercard: The e-commerce equivalent of a lucky necklace?
1 hour ago

Mastercard: The e-commerce equivalent of a lucky ...

The company equates its own protective services with lucky practices such as wearing jade necklaces, in a nicely done SEA campaign from McCann Worldgroup Singapore.

New Business League: October 2019 report
1 hour ago

New Business League: October 2019 report

As the year heads into the final stretch, Publicis, MediaCom, Wunderman Thompson, Wavemaker and Spark Foundry are among the agencies shifting positions in R3's latest tally of APAC new business.

The future is short: How pithy clips are taking over social video
1 hour ago

The future is short: How pithy clips are taking ...

A look at TikTok's rise and other brands' quick-hitting successes.