With a recent brand revamp, Tigerair has put a major emphasis on big data and analytics for driving business decisions. The airline first worked with Happy Marketer in 2012 to integrate web analytics into its digital marketing mix.
The rebranding, announced in August and live on the company's site today, includes a new name, logo and livery. The signature leaping tiger jumps out of the limelight to make way for a more contemporary...
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