Byravee Iyer
Nov 29, 2013

Tigerair retains Happy Marketer for Google Analytics strategy

SINGAPORE - Low cost carrier Tigerair extended its partnership with Singapore-based web analytics company Happy Marketer for Google Analytics to track and optimise the airline's online efforts in 12 markets across Asia for a two year period.

Tigerair is focusing on Big Data and Analytics
Tigerair is focusing on Big Data and Analytics

With a recent brand revamp, Tigerair has put a major emphasis on big data and analytics for driving business decisions. The airline first worked with Happy Marketer in 2012 to integrate web analytics into its digital marketing mix.

The rebranding, announced in August and live on the company's site today, includes a new name, logo and livery. The signature leaping tiger jumps out of the limelight to make way for a more contemporary grey and orange rounded font typography.

“Web analytics has become extremely complex recently, as we try to understand use behaviour across the web, apps and social,” said Rachit Dayal, a managing partner at Happy Marketer. “We are excited about the Google Analytics roadmap we have with Tigerair, which utilises the most cutting edge features available including universal analytics, mobile tracking and tag manager that can help us make faster and smarter business decisions.”

Happy Marketer started operations in 2009. Other clients include Far East Hospitality, Coffee Bean and StarHub.  


Related Articles

Just Published

2 days ago

Dentsu organic revenue declines 2.4% in 'encouraging...

Organic revenue fell 0.9% in Japan and 3.5% internationally in the first quarter, but overall underlying profit grew 20.8% as margins improved.

2 days ago

Singed by antitrust fine, Alibaba posts first ...

The tech giant posted an operating loss of RMB 7.6 billion ($1.1 billion) due to a RMB 18.2 billion ($2.78 billion) fine levied by China’s market regulator.

2 days ago

Thai mom-and-pop shops get a free geo-targeted boost

With help from Dutchmill Group and Wunderman Thompson, more than 200 micro retailers are starring in their very own ads and enjoying higher revenue. This delightful initiative has made Ad Nut's week.

2 days ago

Campaign Crash Course: Tips for marketers to tap ...

As marketers look for more effective ways to target consumers, gaming is rapidly emerging as a great way to catch their attention. Here's how marketers can tap this opportunity.