Li Mei Foong
Oct 30, 2018

The art of marketing to kids without treating them like adults

The childrens' digital media market is growing as kids spend more and more time online. But how they interact with brands and what they look for when shopping isn't always obvious.

Children in Asia typically spend two hours a day on screens, finds a study

In Asia, it is getting harder to tell where childhood ends and where adulthood begins. Stress, thought to be distinctly linked to adulthood, is now a prominent feature of many Asian childrens’ lives. In the Marketing to Teens 2017 China Report by Mintel, which surveyed 800 teens aged 13 to 19, 84% of respondents reported feeling stressed. Their top worry was academic achievement, followed by what the future looks like after school.

Another sign of...

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