Crooks joins from The White Agency to lead Tequila’s St George digital account, while Dodd’s portfolio will include Nissan, Mars Petcare and Pacific Brands. Crooks’ digital experience includes work for Commonwealth Bank, Telstra, Pfizer and L’Oreal; Dodd, formerly with ICLP, has worked across accounts such as Saab, HSBC, Network Ten, Smartcar and AA Financial Services.
Tim Knight, Tequila’s national managing director, commented that the appointments were reflective of an increasing client demand for CRM and digital experts.
A subsidiary of TBWA, Tequila specialises in digital, direct marketing and activation marketing.
