Tencent Video woos advertisers with promise of 'bolder' product placement

BEIJING - Tencent showcased an ambitious slate of original productions and programming interactivity to advertisers in the first presentation of a three-city tour here yesterday. The company gathered media-agency heads, motion-picture houses, consulting firms, film producers, scriptwriters and actors to convince advertisers of the potential popularity and branding viability of 140 local offerings planned for 2014. The elaborate sales pitch imitated the format of cable-TV upfronts.

by Jenny Chan 陳詠欣