TBWA\Tequila bolsters HK team

HONG KONG - TBWA\Tequila has made three appointments to its Hong Kong office, led by the hire of Hoon Kim (pictured) as art director from 72andsunny in the US.

In addition, Wendy Castro is promoted to group account director from business director and Max Mak comes aboard as business director.

enhanced its creative team in Hong Kong by bringing aboard some fresh talent in Kim will report to TBWA\Tequila Hong Kong ECD Mark Ringer. “He is the epitome of the new creative breed, conceptually gifted and technically proficient,” says Ringer.

Castro joined Tequila\ Hong Kong four years ago as account director for Heineken. Mak’s hire follows the recent win of a StarWorld account, increasing assignments drom Sony digital cameras, and the regional expansion of Sun Life Financial. Prior to joining TBWA, Mak worked on regional and local accounts at DraftFCB and Ogilvy & Mather.

Castro and Mak will both report to Joanne Lao, managing director of TBWA\ and Tequila\ in Hong Kong.