TAIWAN ADWATCH: The industry analysis of advertisement recall
Q: which of the following (Taiwan) advertisements have you seen or heard of recently? Account Agency/TV buyer % 1 Tai Chung Bank Fang He/MediaBright 85 2 McDonald's DDB/OMD 72 3 HSBC Lowe/Zenithoptimedia 70 4 KFC Publicis/Media Core 67 5 Chunghwa Telecom Batey/Maximize 65 6 Stimorol Ideology/Ideology 63 7 Heineken Leo Burnett/Leo Burnett 61 8 Lays BBDO/MindShare 57 9 Panodol Ogilvy & Mather/MediaCom 56 10 Kao-Sifone Hakuhodo/Universal McCann 54 11 Lu-Miel Sea Words Advertising/Qiao Shang Media 53 12 Lux J.Walter Thompson/Initiative 51 13 Epsom J.Walter Thompson/ZenithMedia 49 14 KG Communications- I Mode United/Carat United 49 15 Ford J.Walter Thompson/MindShare 46 16 Volkswagen Touareg Public a Team/MediaBright 44 17 San Hau Jia Know-how/Carat United 40 18 Far Eastone Ogilvy & Mather/Chung-I 39 19 Hey Song Batey/Carat 36 20 Wrigley's Grey/MediaCom 36 Adwatch research was conducted between February 20 to March 5 as part of AsiaBUS, a monthly omnibus survey of 500 adults by Synovate - Jon Moden: 852-2881-5388. OMD provided the list of television commercials for the research - Susanna Lam: 852-2911-1668. </pre>