Stephane Courqueux (picture) is appointed to the newly created role of director in Shanghai, reporting to CEO Darryl Andrew. Courqueux was most recently MD of Synovate France in Paris the last five years.
Meanwhile, in Malaysia. Kiranjit Singh has been hired as business group director of its consulting arm. Singh joins from BTI Consultants where he oversaw its business technology unit. Singh will be expected to work with the research firm’s regional team to strengthen its market position in the construction, telecommunication and aerospace industries.
Meanwhile, in Malaysia. Kiranjit Singh has been hired as business group director of its consulting arm. Singh joins from BTI Consultants where he oversaw its business technology unit. Singh will be expected to work with the research firm’s regional team to strengthen its market position in the construction, telecommunication and aerospace industries.
Courqueux will focus on transferring global branding techniques to clients in China, in particular the FMCG, consumer electronics, and luxury categories.
“My immediate challenge is to understand the marketplace, and adapt myself to the speed of change in China,” said Courqueux. “Clients in China are becoming more sophisticated, value conscious and demanding, they are not just merely looking for data, but market intelligence that could be converted to consumer-oriented marketing strategy and execution relevant to market action”.
