Owner ABR Holdings has been looking to revive the fortunes of the once iconic brand, which has lost much of its appeal among Singaporean diners in recent years.
Net profits at ABR Holdings fell 22.5 per cent last year.
Ogilvy & Mather is believed to have contested an earlier round of pitching, but pulled out because of Swensen's low marketing budget.
Net profits at ABR Holdings fell 22.5 per cent last year.
Ogilvy & Mather is believed to have contested an earlier round of pitching, but pulled out because of Swensen's low marketing budget.
