SHKP collaborated with OOH advertising specialist JCDecaux Texon and Fotocine Advertising to cover 3,600 square metres with the logos of SHK and the MTR, and the Chinese name of the property, which was inspired by the name of the largest diamond ever found.
The Cullinan is expected to open during the fourth quarter of this year, while the initial promotional campaign will last from July until the end of the year.