Studio D launches initiatives to promote Chloe China’s fifth anniversary

Studio D began its collaboration with fashion brand Chloe late last year, and has launched a targeted digital PR campaign at the Chinese consumer luxury market.

The launch of Jesuischloe.com marked the first time a Western luxury brand has rolled out an official blog in Chinese. The blog also served to publicise an event minisite that marked the Chloe China 5th Anniversary and 2011 Spring Summer Show.

Visitors to the site at Event.jesuischloe.com can RSVP for a live broadcast for the anniversary event, which is held at the Shanghai Expo Centre on 25 Feb. This is the first time a western luxury brand will be broadcasting live online for a show in China.

Studio D also developed a digital media plan including online banners and e-newsletters in cooperation with fashion portal Vogue.com.cn and ELLEChina.com.