Joyti Shiralee, GM - marketing, Zydus Cadila consumer division, said: "Starcom is research-oriented and part of a large conglomerate, where we can get integrated services under one roof."
Zydus Cadila has been increasing its presence in the over-the-counter segment and launched its Sugar Free brand recently. The company has also widened the presence of its EverYuth skincare brand, introducing a new face wash and scrub range.
Starcom GM, investments, Manish Porwal described the win as significant.