Its 'Sars -- The silent war' campaign which the hospital handled in-house, was one of 27 winners from 11 countries at the 14th IPRA Golden World Awards for excellence in public relations. A total of 237 entries were judged.
Jury chairman Louis Capozzi, chairman and CEO of Manning Selvage & Lee (MS&L) said: "Most importantly, many winning programmes utilised public relations to address and create awareness of critical issues with worldwide impact, such as the Sars epidemic and protection of the environment."
Other winners included a consumer marketing programme for the promotion of American Express cheques in Russia; a programme to encourage dog owners to take responsibility for their animals in Australia; and a community relations campaign to promote the awareness of sexual assault in Texas.
Each year, the jury votes for one of the category awards winners to go forward as overall winner. The Grand Prize for Excellence will be announced in October.
S'pore hospital wins IPRA award for Sars project
Tan Tock Seng Hospital has received a Golden World Award by the UK-based International Public Relations Association (IPRA) for its campaign to restore confidence in the health system of Singapore during and after the Sars crisis last year.