SOUTHEAST ASIA HEADLINES: Panes appointed as CD at BBDO/Guerrero Ortega
BBDO/Guerrero Ortega has poached Raoul Panes from Basic Jiminez as its creative director. BBDO Philippines chairman and chief creative officer, David Guerrero said Panes had distinguished himself with striking campaigns for Bench, Nissin Monde and Bayantel at Basic, and had "a strong strategic focus and a flair for keeping things simple".