Southeast Asia: Headline - M&C M'sia beats four for US$1.2m Sepang F1 task

M&C Saatchi Malaysia has won the account to handle creative for the Sepang F1, after a pitch against incumbent TBWA, Bates, Sil Ad and Pakar Media. The agency has already started work on an through-the-line campaign entitled 'Hot & Cold', which is set to launch at the end of January. Estimated billings are RM 4.5 million (US$1.2 million).