South East Asia: Coke enters Thai fray with Nescafe in sight

BANGKOK: Coca-Cola has launched ready-to-drink coffee Zu just weeks after entering Thailand's fast-growing green tea business with Nestea Ice Rush, as it moves to become a "total beverage company".

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now