Sony Ericsson hones image of 'star' brands
Sony Ericsson is sharpening the profile of its 'star' brands as it looks to build on increasing sales and brand recognition in Asia-Pacific. After launching the K750i in a blaze of publicity in Singapore, the company also unveiled four new models at the island state's Communic-Asia event, including its other key model for 2005 - the S600i.
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